Product
Rethinking the entire chain
At every stage, Maje strives to reduce its environmental footprint: certified and recycled materials, a carbon trajectory validated by international standards, enhanced traceability and preservation of resources. A continuous improvement approach, guided by measurable objectives and concrete actions throughout the creative chain.
At every stage, Maje strives to reduce its environmental footprint: certified and recycled materials, a carbon trajectory validated by international standards, enhanced traceability and preservation of resources. A continuous improvement approach, guided by measurable objectives and concrete actions throughout the creative chain.
Transport, a lever for decarbonisation
The SMCP group, of which Maje is a member, has a clear objective: to sustainably decarbonise its transport operations.At Maje, this ambition is based on three pillars: reducing the proportion of air freight, optimising logistics plans and testing innovative solutions.
This is the purpose of the VELA project. In 2024, SMCP partnered with a carrier developing a sailing vessel capable of linking France and North America in 10 to 15 days.
The first crossing, scheduled for 2026, will carry Maje products.
A first for the brand, this project redirects part of the transatlantic flows towards a very low-carbon solution.
Encouraging regenerative agriculture
To take things even further, Maje supports regenerative agriculture projects aimed at improving soil health and restoring ecosystems.That's what the Maje x NATIVA Regen™ programme, dedicated to wool, is all about.
Developed by Chargeurs Luxury Fibers, this initiative is based on supporting partner farms over a four-year period as they transition to a more sustainable agricultural model.
It includes both technical support for farmers and the monitoring of indicators used to assess soil regeneration, while also seeking to improve animal welfare and deliver benefits for rural communities.
For this project, Maje has chosen to work exclusively with farms based in Uruguay.
This decision is based on a decarbonised national energy mix, small-scale farms using extensive grazing, and the presence of Lanas Trinidad, a pioneering wool-combing site in circularity.
